Reducing Gap Between Online & Offline

A gap between the online and offline touch points of a business can result in an incomplete picture of paid search performance, as downstream revenue from offline conversions remain unattributed to the keywords and creative that were key to those conversions. We at Light In The Tunnel try to bring synergy between both mediums.
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Viral Marketing

5 Secrets of Super Successful Video Marketing

Is it viral yet? Is it viral yet?

While going viral should never be the objective of your video marketing campaign (never ever!), the term itself has seemed to have taken off this year, exploded even…

Marketers, we’ve been hearing lots of stats like these: by 2017 video marketing will account for 69% of all consumer traffic, […]

By |December 5th, 2016|Viral Marketing|Comments Off

4 Tips For Launching A Successful Viral Marketing Strategy

“Going viral” – the phrase itself connotes action and power, and it follows that viral marketing strategies have the potential to foster both. Viral projects provide maximum brand impact in minimal time. The kicker is that, in order to be successful, they have to be both shareable and share-worthy.

The following are a few key pieces […]

By |December 2nd, 2016|Viral Marketing|Comments Off

Planning to do a viral marketing campaign for your company ? Gurgaon delhi noida ncr faridabad

Elements of a Viral Marketing Strategy
Accept this fact. Some viral marketing strategies work better than others. But below are the six basic elements you hope to include in your strategy. A viral marketing strategy need not contain ALL these elements, but the more elements it embraces, the more powerful the results are likely to be. […]

By |March 12th, 2015|Viral Marketing|Comments Off