Reducing Gap Between Online & Offline

A gap between the online and offline touch points of a business can result in an incomplete picture of paid search performance, as downstream revenue from offline conversions remain unattributed to the keywords and creative that were key to those conversions. We at Light In The Tunnel try to bring synergy between both mediums.
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Pros and cons of using YouTube for marketing

The future of content marketing is video.
Mary Meeker’s 2016’s report on internet trends revealed that video will take 74 percent of all online traffic by 2017.

YouTube is ready for the challenge, with 300 hours of content uploaded every minute. However, the platform isn’t for everyone.

Should you use YouTube to embrace video this year in your […]

By |January 12th, 2017|Video Marketing|Comments Off

3 trends that will shape video performance marketing

There is a lot going on in the video space, but there are three trends that one expert says will shape video performance marketing next year.

Moving in-house

“In the wake of Breitbart, many brands are realizing that their ads are being delivered to poor quality websites through programmatic and RTB technology, and in return, brands are […]

By |December 27th, 2016|Video Marketing|Comments Off

Maximize you video marketing strategy : Video marketing services in Gurgaon

A picture is worth a thousand words, and, one minute of video is worth 1.8 million words. You probably know it’s important to use videos in your marketing campaigns because it increases engagement, improves click-through rates, and has the capability to spread like wildfire across social media; however, you may be confused about exactly how […]

By |March 15th, 2015|Video Marketing|Comments Off