Reducing Gap Between Online & Offline

A gap between the online and offline touch points of a business can result in an incomplete picture of paid search performance, as downstream revenue from offline conversions remain unattributed to the keywords and creative that were key to those conversions. We at Light In The Tunnel try to bring synergy between both mediums.
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Managing your offline(print) presence is just as important as building your online brand

Whether you’re dedicated to running a multi-tiered marketing campaign, or you’re hoping to simply expand your marketing efforts and improve your reach with traditional brochure design, you’ve come to the right place. We’re here to tell you that brochure design is still going strong, and managing your offline presence is just as important as building […]

By |June 24th, 2018|Uncategorized|Comments Off

Tips for clutter-free advertising in the digital era

Clutter has become synonymous with the advertising industry in recent times and this extends to all realms of marketing, offline and online. There is an increasing trend of being greeted with an explosive assortment of ads when one logs onto a website. These ads transcend genres of -commerce, consumer goods, tourism, hospitality, and more. While […]

By |October 24th, 2016|Advertising, Uncategorized|Comments Off