Reducing Gap Between Online & Offline

A gap between the online and offline touch points of a business can result in an incomplete picture of paid search performance, as downstream revenue from offline conversions remain unattributed to the keywords and creative that were key to those conversions. We at Light In The Tunnel try to bring synergy between both mediums.
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Tips & Tricks

We know the tricks for digital marketing

Do you feel you’re not generating enough ROI from digital marketing efforts?
Or, worse, do you not know the true ROI from digital marketing?
Then, you need these tips for generating ROI. Also, check out the list [at the end of this post] to see other great tips for getting the most return from your digital investment. […]

By |March 14th, 2017|Digital Marketing, Tips & Tricks|Comments Off

Hire the experts that know digital marketing

With 2016 officially in the rear-view mirror, it’s time to start thinking about how your marketing strategy will evolve in 2017. It’s a good idea to step back for a moment, assess the success of last year’s marketing campaigns, and consider ways to evolve your digital strategy in the year to come.

Overall, 2016 was a […]

By |February 6th, 2017|Digital Marketing, Tips & Tricks|Comments Off

Wrong digital marketing can hamper business

Consumers despise annoying online marketing tactics. It takes an incredible amount of effort, creativity and money to attract visitors to your website. The last thing you want to do is annoy them to the point they leave, never to return.

Going overboard with automation, suffocating them with calls-to-action and delivering an unpleasant experience are just a […]

By |February 2nd, 2017|Tips & Tricks|Comments Off

How Can Digital Marketing Help Your Business Succeed & Stay Relevant Online

In today’s time when the competition has crossed all boundaries, only the best can survive. If you want your startup to succeed, you need to know tricks and tips to stand out of the crowd. Digital marketing can help you do that mainly because of two reasons –

A. The present and future belong to the internet, […]

By |January 19th, 2017|Digital Marketing, Tips & Tricks|Comments Off

6 Beginner Tips to Help Improve Your Online Visibility

The internet gives us a new way to market and operate, but there are still some businesses that are stuck on their old ways, ultimately missing opportunities. Some business owners are stubborn and some are just straight-up scared of change.

There isn’t a single business that can’t benefit from marketing online. Take Little Church of the […]

By |January 4th, 2017|Tips & Tricks|Comments Off

Eight inexpensive digital marketing tips for start-ups

India is among the fastest-growing small and medium-sized business (SMBs) markets in the world with thousands of SMBs advertising on social media.

Throughout 2016, there have been start-ups that succeeded and failed when it comes to digital marketing. For some there was no relevance, others were trying to find a way out and very few have […]

By |January 3rd, 2017|Digital Marketing, Tips & Tricks|Comments Off

How To Clean Up Your YouTube Comment Section

With the rising popularity of audiovisual content across the globe, most brands are targeting YouTube for free and paid promotion. Over the years, it has transformed into the largest video sharing platform and will continue to play an important role in video marketing in the year 2017 as well.

If you’re targeting YouTube for brand […]

By |December 3rd, 2016|Tips & Tricks|Comments Off

4 Lesser-Known Tips for Improving Your Digital Marketing Efforts

To many small business owners, digital marketing isn’t so different from auto maintenance. You go in thinking you need something simple, but leave feeling like you’ve emptied your savings account with no obvious effect on performance.

If you sometimes wonder if there are things your marketing agency isn’t telling you, you’re not alone. As the founder and […]

By |October 8th, 2016|Digital Marketing, Tips & Tricks|Comments Off

Digital Marketing Mistakes To Avoid In Gurgaon Noida Delhi

As we begin a new year in 2015, the writing is on the wall. Digital marketing is not only here to stay but it is consistently becoming a larger part of most companies’ marketing budgets every year.

So what does this mean for you? Well if you don’t have your website up to date, aren’t engaging […]

By |January 20th, 2015|Digital Marketing, Tips & Tricks|Comments Off

Five Important Digital Marketing Elements To Consider

For a business to succeed in today’s world, it is important to have a strong digital footprint within the internet. Therefore, when a business is defining its marketing plan, it must incorporate a solid digital strategy. Without a digital marketing strategy in place, new client acquisitions, brand visibility, and impactful revenue generating opportunities will likely […]

By |October 17th, 2014|Tips & Tricks|Comments Off