Reducing Gap Between Online & Offline

A gap between the online and offline touch points of a business can result in an incomplete picture of paid search performance, as downstream revenue from offline conversions remain unattributed to the keywords and creative that were key to those conversions. We at Light In The Tunnel try to bring synergy between both mediums.
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Content Marketing

Time to take advantage of class content writing services from Light In The Tunnel

Writing for the web is completely different to writing for any other type of marketing material.

For a start, you’ve got about three seconds to make a good impression. So make one. Otherwise your visitor is selfish..he clicks and gone. Secondly, your potential customer is as impatient as hell and will scan your web page […]

By |June 24th, 2018|Content Marketing|Comments Off

Why SEO should always complement your content marketing

Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is the role of SEO in content marketing?”

My answer is always the same: SEO should be viewed as reinforcement to your content team.

More often than not, this is followed by […]

By |November 23rd, 2016|Content Marketing, SEO|Comments Off

A Simple Content Marketing Strategy for Creative Folks

I promoted my business the wrong way for a long time.

Just like many designers and artists, I focused on building my portfolio, posting my work around the web, and waiting for feedback.

I quickly realized this approach wouldn’t take me very far. Why?

Because that’s what everyone else does. And you’re assuming people who aren’t design experts […]

By |October 3rd, 2016|Content Marketing|Comments Off