Whether you’re dedicated to running a multi-tiered marketing campaign, or you’re hoping to simply expand your marketing efforts and improve your reach with traditional brochure design, you’ve come to the right place. We’re here to tell you that brochure design is still going strong, and managing your offline presence is just as important as building your online brand.

Though managing successful online marketing solutions are critical, if you ignore the power of face-to-face, or printed offline design, then you’re holding yourself back from a world of opportunities.

After all, the presence that you create through things like social media, your website, and even your online logo can help to outline you as a credible, reputable company. However, if you use digital marketing in combination with other tactical tools, you can potentially earn much greater results.

Today’s average company needs printed sales literature for a range of reasons. Here are just some of the things that you should consider when it comes to using print marketing and brochure design in the digital age:

Brochure design boosts credibility:
It may sound old-fashioned, but people still expect “real” credible companies to have printed literature. It’s easy to justify spending marketing budget on a credible online presence, but if you want to do business with other companies, or you want to show your value, you need the printed proof to back you up.

Brochures are still convenient:
Though we can browse the internet and click through products at our leisure, there’s still something convenient and relaxing about being able to flick through a brochure without having to go online. A good brochure design will ensure that your clients, investors, and customers, have simple access to the critical details of your business.

Light In The Tunnel
We Help You with all types of design work for print

m. +91 7042111335
e. info@lightinthetunnel.in
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Brochure design is versatile:
Often, online marketing solutions will include a combination of social media and website-based advertising. Though you can play with the design of websites, and even update your social media account regularly, there’s only so much you can do to stand out. Brochure design, on the other hand, allows you to play with a range of different senses, from touch (different materials), to smell, and sight (shapes and colours).

Print marketing gets attention:
Today’s websites can be beautiful and impressive – particularly if you have the right digital design agency on hand. However, that doesn’t change the fact that sites are skimmed in as little as 15 seconds. To make matters worse, studies show that we read digital text up to 30% slower than printed text. That means readers get bored faster. If you want someone to really soak up your message, printed media is still the way to go.
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