The evolution of social media and technology has completely reshaped marketing. Today, data is plentiful and insights are easy to gather, allowing social media savvy marketers to drive tremendous results.

Social media allows you to build a loyal following and share your message in a unique way, resulting in generating sales and ultimately building a successful business. It’s quickly becoming one of the most effective forms of online marketing.

Light In The Tunnel
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1. Use the same handle for all of your social profiles.
It’s important to use the same handle on all social media — Instagram, Facebook, Twitter, etc.
Consumers have become accustomed to remembering usernames, and most assume a brand’s handle is the same across the board

2. Re-post content from real people using your product.
There is no better testimonial than real people posting about your product on social media. Re-posting this content on your social media pages is more effective than any forced-advertising. You are letting actual customers do the selling and convincing for you.

By sharing content created by consumers who have already purchased your product (or use your service), you are putting out content that instills trust..

3. Target the social networks your audience is active on.
You don’t need to have a social presence on every platform, but you do need to have a strong presence on the platform’s your audience is active on.
Experts use social media marketing to help scale their client’s businesses, and one of the things they focus on it targeting the correct social media platforms.

4. Speak your audience’s language.
When building a relationship with consumers, it’s important that you use their vernacular.

Light In The Tunnel
We Help You Grow in Digital Land.

m. +91 7042111335
e. info@lightinthetunnel.in
w. www.lightinthetunnel.in
a. 9th Floor, Spaze i-Tech Park, A1 Tower, Sector 49, Sohna Road, Gurgaon, Haryana – 122018

This is especially true if you are asking a user to take a specific action — like comment on a post, tag their friends or even purchase one of your products. A great way to show that you understand your target consumers is to speak their language and use keywords, phrases or emojis that resonate with them.

5. Link to the product you’re trying to sell.
At the end of the day, driving sales from your social media efforts is all about making it easy for your followers to convert into customers. If it’s complicated in any way, a potential customer will turn their attention elsewhere.Make it seamless for consumers to click-through from your social media page to your website. You can include links in your bios, as well as within your content. If a user can’t access your product page in one or two clicks, your conversions will be extremely low. The social networks are constantly making changes to help their business users perform well, like Instagram’s product tagging.