Why does Nike pay a dedicated team just to maintain an Instagram profile? Social media plays a huge role in bringing you traffic and increase your conversion rate. At times, when you type in a company name in any search engine, you may notice their Facebook or LinkedIn page ranking higher than their actual official company website.

This trend shows that more people visit a company’s social media pages to judge its service. Opening an account and posting feeds and images hardly require any cash. All you need is an internet connection and marketing agency.

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