Reducing Gap Between Online & Offline

A gap between the online and offline touch points of a business can result in an incomplete picture of paid search performance, as downstream revenue from offline conversions remain unattributed to the keywords and creative that were key to those conversions. We at Light In The Tunnel try to bring synergy between both mediums.
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Monthly Archives: January 2017

Implement the right social media listening strategy

Consumer engagement is getting more attention. That’s because engaged consumers are generally “more satisfied” consumers (see The Dollars & Sense Of Consumer Experience and Consumers Don’t Know What They Don’t Know) and because they have a better health status and lower health spending (see Is Consumer Engagement A Habit At Your Organization? and Consumer Engagement […]

By |January 30th, 2017|Social Media Marketing|Comments Off

Let us engage with your target audience : Light in the tunnel

What do you consider social-media marketing? For most businesses and brands, the answer is simple: an opportunity to publish relevant content, grow your follower base, and generate both thought leadership and engagement.

But what if we told you that in limiting yourself to this definition, you’re missing out on what might be the most important part […]

By |January 28th, 2017|Digital Marketing|Comments Off

Light in the tunnel knows all the expert digital marketing tools.

1) Optimize the clarity of your website design – UsabilityHub

Gather precise insights on a visitor’s first impression of your business landing page. Five Second Test by UsabilityHub helps you to test your website design, logos, and marketing materials such as brochures. This free tool will help you to improve your landing page and increase your […]

By |January 27th, 2017|Digital Marketing|Comments Off

Light IN The Tunnel : social media marketing smo agency in ggn

SEO (Search Engine Optimization) cannot be effective without well-executed content. And that’s where social media marketing kicks in. SEO and SMM (Social Media Marketing) go together like peas and carrots.

Social Media Marketing helps you to get your content seen, which in turn can substantially increase your number of brand mentions on the web. Today marketers […]

By |January 25th, 2017|SMO|Comments Off

We will attract visitors to your website

Consumers despise annoying online marketing tactics. It takes an incredible amount of effort, creativity and money to attract visitors to your website. The last thing you want to do is annoy them to the point they leave, never to return.

Going overboard with automation, suffocating them with calls-to-action and delivering an unpleasant experience are just a […]

By |January 24th, 2017|Online Marketing|Comments Off

Want to promote business on mobiles? Call us.

Today’s online shoppers depend more and more on mobile to juggle their various interests and tasks: In addition to their laptops, users are turning on smartphones, tablets and even smartwatches to consume information.

And, with mobile eclipsing desktops at a faster pace than ever, mobile marketing is no longer just the option it was just a […]

By |January 24th, 2017|Digital Marketing|Comments Off

We will manage your online reputation : Clean Negative Publicity

Online presence was not as vital for doing business a decade ago as it is today. Businesses did not have to engage their customers through blogs and social media posts. Instead, they sold products and services to a more passive group of customers.

This has all changed in today’s digitally-focused, customer-centric world.

Now, it is critical to […]

By |January 21st, 2017|Online Reputation Management ( ORM )|Comments Off

How to promote my business on Linkedin: Call us

With nearly 500 million members in 200 countries, it’s easy to get lost in the crowd on LinkedIn.

The key to standing out and winning new business on the platform is to remember a golden rule of sales and marketing — the riches are in the niches!

One of the biggest challenges on LinkedIn is how to […]

By |January 20th, 2017|LinkedIn Tips|Comments Off

The basics work on LinkedIn like they do on every other social media platform – you have to spend time on LinkedIn to build a presence. And, you have to nurture connections to eventually build a network around your name and business.

To be specific:

Focus on building relationships before trying to generate traffic via promotion
Engage with […]

By |January 19th, 2017|LinkedIn Tips|Comments Off

How Can Digital Marketing Help Your Business Succeed & Stay Relevant Online

In today’s time when the competition has crossed all boundaries, only the best can survive. If you want your startup to succeed, you need to know tricks and tips to stand out of the crowd. Digital marketing can help you do that mainly because of two reasons –

A. The present and future belong to the internet, […]

By |January 19th, 2017|Digital Marketing, Tips & Tricks|Comments Off