Reducing Gap Between Online & Offline

A gap between the online and offline touch points of a business can result in an incomplete picture of paid search performance, as downstream revenue from offline conversions remain unattributed to the keywords and creative that were key to those conversions. We at Light In The Tunnel try to bring synergy between both mediums.
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Monthly Archives: December 2016

Five useful trends to help digital marketers in 2017

From personalised content to chatbots and virtual assistants, marketing experts share their thoughts on what the industry can expect – and how to get ahead – in the coming year.

1. Digital talking back

Emily James, chief strategy officer, RKCR/Y&R

“2017 will be the year when digital will start ‘talking back’. It will be when marketing gets so […]

By |December 29th, 2016|Digital Marketing|Comments Off

5 Small Business Tips For Better SEO In 2017

From content marketing to local search, there a few neat SEO tricks small businesses can apply without a big outlay of time and money.

1. Revisit existing content

The internet is saturated with content. The rise of ‘content marketing’ has largely resulted in a flood of tick-box content that really underwhelms. This opens up a great opportunity […]

By |December 29th, 2016|SEO|Comments Off

3 trends that will shape video performance marketing

There is a lot going on in the video space, but there are three trends that one expert says will shape video performance marketing next year.

Moving in-house

“In the wake of Breitbart, many brands are realizing that their ads are being delivered to poor quality websites through programmatic and RTB technology, and in return, brands are […]

By |December 27th, 2016|Video Marketing|Comments Off

4 Marketing Tips for Small Business Owners in 2017

Being a small business owner is not always easy, especially when you constantly need to stay up to date on all the new trends, strategies and algorithm updates in marketing. How can you continue to ensure that your business operations are running smoothly, while also growing your audience and customer base?

It’s hard.

Here are four marketing […]

By |December 26th, 2016|Digital Marketing|Comments Off

4 Essential Marketing Tips for the Manufacturing Industry

While most manufacturing companies tend to get their business through word of mouth, references and other traditional marketing methods, too many of them completely overlook online marketing.

However, there is a growing number of manufacturing companies that are embracing the times and trying their hand at alternative marketing methods.

But, since manufacturing is a very particular field […]

By |December 24th, 2016|Online Marketing|Comments Off

5 Effective Online Marketing Tips for Law Firms

Internet has completely transformed the legal industry. Students can now attend law school entirely online, through educational institutes such as Abraham Lincoln University, a Los Angeles based option that’s been around since 1996, and firms, old and new must leverage digital marketing to attract new clients and business.

Digital marketing trends come and go, so it’s […]

By |December 23rd, 2016|Digital Marketing|Comments Off

Creative Services in Gurgaon

We do digital campaigns branding that incites emotion advertising that increases market share

We enjoy long term relationships with our clients. Whether we are designing their grand plan or the detail, with us it’s all joined up.

we are full service creative agency. We incorporate strategy, creativity and technology to deliver outstanding and effective branding, […]

By |December 15th, 2016|Creative Agency|Comments Off

Digital Trends That Are Likely To Rule 2017

The world is changing fast, especially the digital medium. If you as a business owner want to make the most out of it, then you’ll need to keep yourself abreast with the latest digital transformations. The year 2017 is about to begin, so make sure you have enough knowledge about the digital trends that are […]

By |December 13th, 2016|Digital Marketing|Comments Off

Simple Email Marketing Tips To Multiply Your Returns

In today’s time when more and more people are creating social media profiles and email accounts to communicate with their loved ones and trusted brands, you need to know the best way to make the most out of this behavioral shift. One thing that can help you and your brand is email marketing. Here are […]

By |December 13th, 2016|Email Marketing Advertising|Comments Off