Reducing Gap Between Online & Offline

A gap between the online and offline touch points of a business can result in an incomplete picture of paid search performance, as downstream revenue from offline conversions remain unattributed to the keywords and creative that were key to those conversions. We at Light In The Tunnel try to bring synergy between both mediums.
Call Us Today! +91 7042 111 33 5|info@lightinthetunnel.in

Monthly Archives: October 2016

10 reasons you need a digital marketing strategy

Using a digital plan to support digital transformation
Where do you start if you want to develop an digital marketing strategy? Well, I don’t think it needs to be a huge report, a strategy can best be summarised in two or three sides of A4 in a table linking digital marketing strategies to SMART objectives. Yet despite […]

By |October 15th, 2016|Digital Marketing Agency|Comments Off

Definition: 360 Degree Branding

360 degree branding is a branding effort which tries to include the brand identity into a holistic approach so that the brand is in touch with and visible to the customers at all the times.  It’s all about creating a distinctive brand philosophy which is centred on consumers. It helps to anticipate all aspects of […]

By |October 10th, 2016|Marketing Services|Comments Off

3 Tips for Paid Search

Savvy targeted paid search ads will make you more visible online.

 

Try Google AdWords:
Undertake a small, strategic Google Adwords campaign, says Natalie Henley, president of Volume Nine, an SEO, content marketing and social media agency. Since many keyword phrases in the ad specialty industry could be cost prohibitive, Henley suggests focusing on terms rooted in local […]

By |October 8th, 2016|Digital Marketing, Facebook Marketing, Google Adwords|Comments Off

4 Lesser-Known Tips for Improving Your Digital Marketing Efforts

To many small business owners, digital marketing isn’t so different from auto maintenance. You go in thinking you need something simple, but leave feeling like you’ve emptied your savings account with no obvious effect on performance.

If you sometimes wonder if there are things your marketing agency isn’t telling you, you’re not alone. As the founder and […]

By |October 8th, 2016|Digital Marketing, Tips & Tricks|Comments Off

Choosing a Digital Agency: What you need to know

The pressure for brands to select the “right” digital agency to deliver projects and campaigns has never been greater. So what steps can you take to avoid a digital partnership disaster?

2015 continues to be a golden era for digital agencies. UK online retail sales eclipsed £ 100 bn in 2014 reflecting the nation’s insatiable appetite […]

By |October 5th, 2016|Digital Marketing Agency|Comments Off

Seven top SEO tips for small businesses and entrepreneurs

Promoting your small business or start-up can be a daunting task for many business owners and entrepreneurs. The good news is that the internet has made marketing your business a lot easier and more affordable.
There are many ways to promote a business online: social media marketing, email marketing, pay-per-click advertising, display advertising and search engine […]

By |October 4th, 2016|SEO|Comments Off

A Simple Content Marketing Strategy for Creative Folks

I promoted my business the wrong way for a long time.

Just like many designers and artists, I focused on building my portfolio, posting my work around the web, and waiting for feedback.

I quickly realized this approach wouldn’t take me very far. Why?

Because that’s what everyone else does. And you’re assuming people who aren’t design experts […]

By |October 3rd, 2016|Content Marketing|Comments Off

3 Mobile Marketing Tips to Get Shoppers Offline and Into the Showroom

One of the biggest challenges facing auto dealers is how to bridge the gap between potential customers who browse online and those who walk into a dealership for a test drive. But as mobile marketing becomes more sophisticated, this disconnect is growing smaller.

The right tools, strategy, and understanding of resources help dealers get more customers […]

By |October 1st, 2016|Digital Marketing|Comments Off