Reducing Gap Between Online & Offline

A gap between the online and offline touch points of a business can result in an incomplete picture of paid search performance, as downstream revenue from offline conversions remain unattributed to the keywords and creative that were key to those conversions. We at Light In The Tunnel try to bring synergy between both mediums.
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Monthly Archives: October 2016

Why It Is Important for Real Estate Companies to Use Social Media for Marketing

Social media has proved to be a great marketing medium for various small and medium businesses and real estate is no exception. Social media allows you to instantly connect with existing clients, potential clients, previous clients, and real estate peers. To quote a real life example, Central Florida real estate agent Katrina Barone states, “Without a social media platform, there […]

By |October 31st, 2016|Social Media Marketing|Comments Off

Google Search Tips and Tricks

As a marketer, you focus on how to optimize your site for the way people search. But as a user, you just want to get the information you need quickly.

While it may seem like we know everything there is to know about Google at this point (except the exact, mysterious algorithm that the search giant […]

By |October 27th, 2016|SEO|Comments Off

Making digital marketing strategy work

Adapting to the ongoing digitisation of the economy is arguably the most challenging transformation every business is currently facing. Digital tools and trends are invading the business environment faster than companies can react, provoking significant changes in the way we communicate, consume, work, buy and sell.

The scale and pace of the change brought by “digital” […]

By |October 25th, 2016|Digital Marketing|Comments Off

Tips for clutter-free advertising in the digital era

Clutter has become synonymous with the advertising industry in recent times and this extends to all realms of marketing, offline and online. There is an increasing trend of being greeted with an explosive assortment of ads when one logs onto a website. These ads transcend genres of -commerce, consumer goods, tourism, hospitality, and more. While […]

By |October 24th, 2016|Advertising, Uncategorized|Comments Off

What Is Google AdWords? How the AdWords Auction Works

What is Google AdWords
What is AdWords? Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords […]

By |October 21st, 2016|Google Adwords|Comments Off

4 Things Every Entrepreneur Needs to Know About SEO

The internet is presently one of the most reliable sources of income for lots of individuals, including businesses and organizations. It is therefore very important for them to have an online presence in our digital world.

However, even if you know how to make your own website, that is not enough. Having a website for your business does […]

By |October 20th, 2016|SEO|Comments Off

Social Media Marketing Tips You Can’t Live Without

1. Create a Plan for Each Social Media Channel

If you fail to plan, you plan to fail. So many businesses make the mistake of blindly jumping into social media marketing without a strategy or plan.
If you can’t answer questions like “why are you on social media?” or “what social media platform features your target audience?” […]

By |October 19th, 2016|Social Media Marketing|Comments Off

3 ways digital marketing is evolving

Imagine this scenario: It’s the end of the day and you really, really needed a product — let’s say a Wi-Fi USB adapter for a computer. You grab your phone and start searching Google. Within seconds, you see a complete list of stores near you that carry the adapter. You make a mad dash to […]

By |October 18th, 2016|Digital Marketing|Comments Off

Search Engine Optimization & SEO Services

You already know what SEO is, you searched for an SEO company that offers it, and found us.  So we are not going to bore you with pages of nonsense explaining what SEO is and why you need it, you already know this.

We are the originators of the industry, and have been performing high level […]

By |October 18th, 2016|Search Engine Optimisation|Comments Off

What Is PPC? Learn the Basics of Pay-Per-Click (PPC) Marketing

Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This is the first lesson in PPC University, a set of three guided courses that […]

By |October 15th, 2016|PPC / Pay Per Click|Comments Off