digital marketing has moved beyond brand awareness to a more sophisticated model — one that’s data driven.

Data is the forefront of skyrocketing a business to its maximum level of success.

In order to capture the data you need to build the foundation of your digital marketing strategy, you must first determine the goals of your marketing department and how they contribute to your business’s overall success.

It has evolved from just using print and TV ads to a much more sophisticated model of using all digital channels to engage and target your customers and prospects at all different times and lifecycle stages

 

With new technology available to companies and the marketing teams seeing the ROI from their campaigns in social media and email channels, we will continue to see digital marketing evolve.

 

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