By becoming aware of – and avoiding – the most common online marketing myths to which so many seasoned and newbie marketers fall prey, you can save yourself a great deal of wasted time, energy, and money, and get your online marketing up to speed quickly.

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1. I can do one tactic or the other without a strategy

Having a strategy that leverages the symbiotic relationships of tactics is much more powerful than blindly drilling down into the weeds of one tactic or another. For example, if you have a blog that positions you as an expert, it will help your search engine ranks, and also give you something to share in social media. It might even make your paid clicks go further because people are more impressed with you. Your blog content can also be turned into a book that helps you get media interviews and guest posting opportunities.

 

2. I need dozens of domain names and/or websites, even if I’m unclear on my unique value proposition

While it’s okay to have multiple microsites that target very specific groups of people, it’s not okay to start off running in three different directions. Trying to build several websites at once while you are not yet known for any one particular thing makes you look unprofessional. Having dozens of domain names can even make Google think you are trying to spam them, so make sure that you’re clear on your positioning first and have one or maybe two excellent websites that have blogs and active social media profiles. Thinking that somehow a huge pile of domain names and crappy websites will help you is foolish and just creates a big mess as well as extra expense.

3 My website isn’t generating enough leads, even though I have no idea where my leads are coming from

If you don’t set up analytics properly, you’ll never know how many leads your website is actually generating. At minimum you need to set up the following:

a. Install tracking code on the thank you page of submission forms, email signs ups, and ebook downloads.

b. Tracking of web-based phone calls using a tool like Mongoose Metrics, so you know not only how many leads your website is generating by phone, but what keyword drove the phone to ring.

c. If you have a shopping cart, you must set up e-commerce tracking through Google Analytics or another tool.

 

4 Even if my website stinks and has a low conversion rate, I should blame all my web failures on my SEO or social media agency

“Companies spend $92 on driving traffic compared to $1 on customer experience”,whereas they should be more focused on making it more likely that each visitor will turn into a lead or sale. Not doing formal conversion optimization and expecting lots of traffic, or a merely pretty website to solve all your problems, is perhaps the biggest mistake you can make.

 

5. I have to be number one for the top terms in my industry.

The key is to focus less on the most popular keywords and to provide volumes of content that fully cover your topics, using a vast array of semantical related phrases and interconnected subjects. That is certainly not the “instant coffee” or “magic dust” approach to digital marketing, but it actually works.

Light In The Tunnel
Online Marketing Experts
We Help You Grow in Digital Land. PPC, SEO, SEM, SMO, ORM, Branding, Mobile APP, Videos, E-tailing & more….
 
m. +91 7042111335

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If you have a well-planned strategy, clear goals, a specialized team, an attitude of publishing helpful content, and a culture of continual testing and working hand-in-hand with your “white hat” agency, you’ll be able to get realistic results and not live in a web marketing fantasyland.