Five Search Engine Marketing ( SEM ) Tips To Promote Business | gurgaon delhi noida ncr

Many small businesses think running a paid search campaign is too expensive and don’t have a marketing budget to compete with bigger, more well known brands. We’ve gathered the 5 best search engine marketing tips to enable your small business to compete with the big guys.

1. Keyword Selection

More often than not, big brands have more marketing dollars which can enable them to outbid you in paid search auctions. An important aspect, and one of the most crucial tips, for being competitive with these brands is to be strategic about which keywords you go after. Try and focus on keywords that produce quality leads and conversions for you. Additionally, utilizing long tail keywords as part of your strategy will allow you to be more targeted and cheaper.

2. Day/Geographic Parting

Another good way to stay competitive against big brands is through localization. If you’re a mom and pop shop or you’re focused in a specific area, it’s a good idea to restrict your geographic targeting. There’s no need to show up for keywords all around the country if you only serve your city or state. With the same reasoning of geographic parting, you want to also utilize day parting.

3. Ad Extensions

Ad extensions are a great way to include additional information to your ads. If you’re only going to be able to run an ad on a limited basis, packing as much useful information about your business in your ad can make the difference. Google offers a variety of ad extensions that can be helpful, such as reviews, click-to-call links, location information, and sitelinks that bring people to additional pages of your website.

4. Engaging and Enticing Ad Copy

When outbidding your competitors for a top position is not an option, you must think of other ways to stand out. Writing alluring ad copy can be one of them. Standing out with your ad, either through a good positioning statement or an enticing promotion, can help you get the click. Do some competitive research and try to make your business seem like the logical choice.

5. Looking Outside of Google

New advertisers often forget that the paid search world exists outside of Google. Google is often times the most expensive search engine and rightly so because it gets the most traffic, but there our other more cost effective and less competitive search engines. For example, you may want to consider running on the Bing network. It can be just as effective and often times at a much lower cost.

 

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Light In The Tunnel
We Help You Grow in Digital Land. PPC, SEO, SEM, SMO, ORM, Branding, Mobile APP, Videos, E-tailing & more….
 
m. +91 7042111335